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Archive for the ‘Ezine’ Category

Which PR approach turned into €€€?

03 Sep

In July, I asked readers of Good Business News ezine how they promote their businesses and what works for them.  Ideally, these responses will be of assistance to other business people in helping you to think outside the box when it comes to promoting your business and turning that promotion into hard cash.

Which promotion method was most successful in getting you actual business?
(Listed in order of majority response)

1 Networking
2 Brochures
3 Local newspapers ads
4 Direct mail to potential clients

Comments from respondents:
:: Referrals from current clients
:: Media
:: Own website
:: Networking in the broadest sense

 

Why did you pick that PR approach?

03 Sep

In July, I asked readers of Good Business News ezine how they promote their businesses and what works for them. Ideally, these responses will be of assistance to other business people in helping you to think outside the box when it comes to promoting your business and turning that promotion into hard cash.

What influenced your decision to promote your business using Networking, Facebook, Direct Mail, Brochures, Local Newspaper adverts?

1 Referral from another

2 Pricing

3 Business from previous promotion

4 Advice from PR or marketing consultant

5 Cold call from media outlet

 

How often do you use these in PR?

03 Sep

In July, I asked readers of Good Business News ezine how they promote their businesses and what works for them. Ideally, these responses will be of assistance to other business people in helping you to think outside the box when it comes to promoting your business and turning that promotion into hard cash.

How frequently do you use the following to promote your business?
(Replies averaged across respondents)

Networking: Once a month

Facebook: Once a quarter

Direct mail to existing clients: Twice a year

Direct mail to potential clients: Once a year or less

Brochures: Once a year or less

Local newspapers ads: Once a year or less

 

How do you promote your business?

03 Sep

In July, I asked readers of Good Business News ezine how they promote their businesses and what works for them. Ideally, these responses will be of assistance to other business people in helping you to think outside the box when it comes to promoting your business and turning that promotion into hard cash.

Here are the results:

How do you promote your business?
(Listed in order of majority response)

1 Networking
2 Brochures
3 Other (Free health clinics, media, internet & house parties, own website, online forums, street adverts)
4 Facebook
5 Local newspapers ads
6 Direct mail to existing clients
7 Direct mail to potential clients

Comments from respondents:
:: I have found that networking and word-of-mouth to be the most successful way to market my business. 

:: 75% of my new clients come from referrals from satisfied current / past clients.

:: 50% of my work comes from referrals and 50% from online forums.

:: Have tried all of the above but found the best promotion is through word of mouth and a very intensive PR drive.

 

Summer sizzlers!

07 Jul

Look who’s featured in Good Business News this July!

Start up in style with Tobin Printers
A recession breeds innovation and now is the time when many good ideas turn into new businesses. 
 
Tobin Printers, based in Enniscorthy, Co Wexford, can help to set you on your feet. Its latest special offer is targeted at start-up businesses and offers great value to new entrepreneurs.
 
For €149 & Vat, you can avail of a start-up stationery package that includes 250 colour DL flyers, 500 double-sided colour business cards matt laminated, and a free display DL holder. A4 reams of paper are also available at €2.72 & Vat.
 
With their own in-house graphic designer, you will be able to work on the image and logo for your business, enabling you to promote your business in all the right places.
 
For more information on this great offer, contact Tobin Printers on      053 923 5624    or http://www.tobinprinters.ie

Work happier and smarter with Paula Reddy
The best skill you could learn in life is to be able to understand yourself, accept yourself and know your abilities. 
 
Business and Personal Coach Paula Reddy can help you acquire that skill, which has the potential to help you become more fulfilled in your personal and work life. Knowing how and why you operate the way you do will make life be so much easier.
 
Using a Personality and Strengths profiling system, Paula will show you how to become more self-aware. Knowing and accepting the elements of your personality will help you to have better relationships and a happier life.
 
Interested? Contact Paula on  087 27…  to arrange an appointment in Gorey or log on to www.paulareddy.com.  The programme costs €160 and includes materials and personalised feedback by a qualified coach.

Get an office makeover from GD Accounts Training
If you feel like your work processes or IT systems are not running effectively, you may need an Office Makeover.

GD Accounts Training brings a refreshing and practical approach to training you or your staff in office management skills, book-keeping methods and procedures.

With 25 years’ experience, they know and understand the dynamics within the office environment because ‘they’ve been there and done that!’  

GD Accounts Training is also the sole distributor and trainer in the South East of the Big Red Book accounts and payroll system. The Big Red Book is renowned for its simple approach to keeping good records. 

Prescribed training courses are available, but the team at GD Accounts Training can also develop a training course to suit your individual needs, or give one-to-one training sessions/mentoring.

For further information or a FREE consultation, please call Geraldine on   053 91 36249   /   087 922 7931   or log on to their recently launched website at www.gdaccountstraining.ie

 

How South East businesses are beating the recession

09 Jun

WICKLOW: Cut-price offer from Expressions by Una

Flowers can be seen as an expensive luxury, which is why a Co. Wicklow-based florist has launched a new service, ‘Wholesale Flowers’.
 
The service, from Expressions by Úna, is aimed at people working in the home or those who arrange flowers voluntarily in the community, in local churches, functions or at weddings. By offering flowers at a wholesale price on these occasions, florist Úna Butler is willing to make things a little easier for community activists in the south Wicklow, north Wexford, east Carlow area.
 
Carnew-based Úna is also running one-day Floristry Workshops for those interested in working in floristry, either in a retail outlet or from home.
 
For more information, contact Expressions by Úna, Main St, Carnew, Co Wicklow 053 942 6804
Gorey Shopping Centre, Gorey, Co Wexford 053 948 1326
Úna 087 291 7698

Open 7 days for all your flower and balloon needs

WEXFORD: Start up in style with Tobin Printers 
A recession breeds innovation and now is the time when many good ideas turn into new businesses. 
 
Tobin Printers, based in Enniscorthy, Co Wexford, can help to set you on your feet. Its latest special offer is targeted at start-up businesses and offers great value to new entrepreneurs.
 
For €149 & Vat, you can avail of a start-up stationery package that includes 250 colour DL flyers, 500 double-sided colour business cards matt laminated, and a free display DL holder. A4 reams of paper are also available at €2.72 & Vat.
 
With their own in-house graphic designer, you will be able to work on the image and logo for your business, enabling you to promote your business in all the right places.
 
For more information on this great offer, contact Tobin Printers on 053 923 5624 or tobinprinters@eircom.net

WEXFORD: Build your business with Star Sales 
Star Recruit has launched Star Sales, a new division within the Wexford-based highly successful recruitment and sales agency.
 
“From 2008 and throughout 2009, most companies have cut costs dramatically in an attempt to survive,” says Imelda O’Hanlon, managing director of Star Recruit. “We are now in another phase of the recession – to remain in business, we must trade out of our current situation,” adds Imelda, a sales mentor with Wexford County Enterprise Board.
 
The team at Star Sales will help you to focus on every aspect of your business’ sales cycle, recognising which areas need to be improved upon, identifying your sales markets and offering a true value for your product or service.
 
For more information on how Star Sales can benefit you, contact Imelda O’Hanlon on 053 914 0770 / 087 2860492 or imelda@starrecruit.ie  

 

 

 

 

 

 

 

 

 

 

 

 

Good Business News May 2010

07 May

In this Issue:

WEXFORD: Get an Office Makeover from GD Accounts Training

CARLOW: Try Before You Buy from KlassyDressHire.ie

WEXFORD: Avoid carbon taxes with Eco Evolution

DUBLIN: Generate new sales leads with SmartLeads.ie

FROM THE EDITOR’S DESK

 

WEXFORD: Get an Office Makeover from GD Accounts Training

Office Makeover – Is your office running effectively and efficiently?

 

If you feel like your work processes or IT systems are not running effectively, you may need an Office Makeover. 

 

GD Accounts Training brings a refreshing and practical approach to training you or your staff in office management skills, book-keeping methods and procedures. With 25 years’ experience, they know and understand the dynamics within the office environment because ‘they’ve been there and done that!’


GD Accounts Training is also the sole distributor and trainer in the South East of the Big Red Book accounts and payroll system. The Big Red Book is renowned for its simple approach to keeping good records. 
 

Prescribed training courses are available, but the team at GD Accounts Training can also develop a training course to suit your individual needs, or give one-to-one training sessions/mentoring.

 

For further information or a FREE consultation, please call Geraldine on  05… /   087 922 7931   or log on to their recently launched website at  www.gdaccountstraining.ie

 

 

CARLOW: Try Before You Buy from KlassyDressHire.ie

Buy your Bari Jay bridesmaids’ dresses online … with help!

More people are buying more things online, including their bridesmaids’ dresses. Barbara O’Connor of Klassy Dress Hire has wisely decided to get in on the act.

 

Klassy Dress Hire’s Try Before You Buy service gives bridesmaids the best of both worlds – personal service while choosing a Bari Jay dress and the opportunity to avail of online offers.

 
For a consultation fee of €20 per bridesmaid, this independent retailer retains her customers’ best interests at heart. And if bridesmaids want Barbara to be their personal online shopper, that’s fine too!


Check out this innovative approach out at  http://klassydresshire.ie/blog/?p=154  

Klassy Dress Hire & Sales, Clonogan, Clonegal, Bunclody, Co Carlow
M  087 … T  053 …  http://www.klassydresshire.ie

 

 

WEXFORD: Avoid carbon taxes with Eco Evolution

Powering the energy revolution

Renewable energy needs to be at the heart of every domestic and commercial decision.  Eco Evolution has moved into mid-scale wind turbines and now offers the German-made Windtechnik Nord 250kW WTN250 and the 600kW WTN600 wind turbines for commercial and industrial use.
 
Eco Evolution also offers a wide range of turbines from the 5kW Evance R9000 to the WTN600 so they should have something to suit your needs.
 
The Wexford-based firm with a national customer footprint is the agent in Ireland for Mann Power Consulting Ltd. (UK) and the Rehart range of German-made Archimedean Screw hydro turbines suitable for low-head sites.
 
For any on-site generation needs, contact Eco Evolution. They have the solution to your carbon pollution. 
 
Eco Evolution, Effernogue, Ferns, Enniscorthy, Co Wexford.
T   053 93 67 617    http://www.EcoEvolution.ie

 

 

DUBLIN: Generate new sales leads with SmartLeads.ie

Get credit for news sales leads

SmartLeads.ie is a brand new Irish business networking website aiming to revolutionise how companies generate new sales leads.

 

The central concept is simple: when any member provides a lead to another member, they’ll receive one in return, in the form of a credit. This reciprocal lead can come from any member on the entire network. The more they give to the community, the more they get back for their own business.Members will pay a small annual membership fee for unlimited use of the service, but every business will be given the opportunity to try it out for free and see if it suits them. Following their free trial, members can choose from subscription options ranging from just €75 (ex VAT) for 3 months to €199 (ex VAT) for 12 months.

 

 

 

Just €10 for June issue only!

For just €10 (& 21% vat), you get to place your business in front of over 200 business people from Waterford to Wicklow, Cork to Carlow, Dublin to Wexford.

 

And with contacts in the media, this ezine will also be forwarded to the business desks of local and national newspapers and broadcast media, giving you an even greater opportunity of having your Good Business News picked up by a broader audience.

 

To avail of this great offer, email your Good Business News – a new product or service, a new contract secured, jobs created – in no more than 75-100 words to info@spellcheckeditorial.com. We’ll send you a payment request with your edited copy and once payment is received, we’re away! Invest in your business today!

Offer Expires: May 30, 2010

 

To stay positive, get networking!

05 Mar

ISE Network

ISE Network

In February, I joined BNI Falcon
Chapter in Gorey, Co Wexford. BNI

Why?

Because now is a good time to start
linking in with people who are
passionate about staying in business
and being positive about staying in business.

A weekly meeting gives me and other members the opportunity to share ideas, contacts and, most importantly, business referrals.

I’m also a member of ISE Network (Interact South East), a group I set up about 18 months ago with Barbara O’Connor of KlassyDressHire.ie. An inter-county group, it attracts positive business people from Wexford, Wicklow, Carlow and Kildare and meets on the last Thursday of every month. Check us out at http://www.facebook.com/isenetwork.

If you want to be depressed, watch RTE’s Frontline! If you want to stay positve, go to the business front line and network with other people who refuse to participate in the recession.

 
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Get your business online!

27 Jan
Well, after a sluggish start to the New Year with so much snow, it’s wonderful to be back in business. 

Being snowed in did serve to highlight the advantages of being a computer/telephone based business – I was still able to conduct my business, source new clients, complete projects and, most importantly, get those invoices out, even though I couldn’t reach the next town without risking life and limb!

If you found yourself in the same boat, it might be worth considering which elements of your business you can computerise and/or put online.   

If you have any other tips, let me know and I’ll pass them on next month.
 
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Season’s Greetings from all at SpellCheck

18 Dec

Congratulations on making it to the end of 2009!

It’s been a tough year but with an emphasis on building meaningful relationships with clients and value for money, there’s no reason why we shouldn’t all be still standing – and profitably so – at the end of 2010.

In the meantime, enjoy the festive season. I’m going to take the time to work ‘on’ my business, hitting the ground refreshed in the New Year. And I’m going to avoid all reviews of 2009 – looking forward,  thinking positively and being innovative is the only way to go.

So, wishing you and yours the best of health and real wealth this festive season.

Kind regards
Deirdre
SpellCheckEditorial.com

 
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