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Archive for the ‘Public Relations’ Category

Which PR approach turned into €€€?

03 Sep

In July, I asked readers of Good Business News ezine how they promote their businesses and what works for them.  Ideally, these responses will be of assistance to other business people in helping you to think outside the box when it comes to promoting your business and turning that promotion into hard cash.

Which promotion method was most successful in getting you actual business?
(Listed in order of majority response)

1 Networking
2 Brochures
3 Local newspapers ads
4 Direct mail to potential clients

Comments from respondents:
:: Referrals from current clients
:: Media
:: Own website
:: Networking in the broadest sense

 

Why did you pick that PR approach?

03 Sep

In July, I asked readers of Good Business News ezine how they promote their businesses and what works for them. Ideally, these responses will be of assistance to other business people in helping you to think outside the box when it comes to promoting your business and turning that promotion into hard cash.

What influenced your decision to promote your business using Networking, Facebook, Direct Mail, Brochures, Local Newspaper adverts?

1 Referral from another

2 Pricing

3 Business from previous promotion

4 Advice from PR or marketing consultant

5 Cold call from media outlet

 

How often do you use these in PR?

03 Sep

In July, I asked readers of Good Business News ezine how they promote their businesses and what works for them. Ideally, these responses will be of assistance to other business people in helping you to think outside the box when it comes to promoting your business and turning that promotion into hard cash.

How frequently do you use the following to promote your business?
(Replies averaged across respondents)

Networking: Once a month

Facebook: Once a quarter

Direct mail to existing clients: Twice a year

Direct mail to potential clients: Once a year or less

Brochures: Once a year or less

Local newspapers ads: Once a year or less

 

How do you promote your business?

03 Sep

In July, I asked readers of Good Business News ezine how they promote their businesses and what works for them. Ideally, these responses will be of assistance to other business people in helping you to think outside the box when it comes to promoting your business and turning that promotion into hard cash.

Here are the results:

How do you promote your business?
(Listed in order of majority response)

1 Networking
2 Brochures
3 Other (Free health clinics, media, internet & house parties, own website, online forums, street adverts)
4 Facebook
5 Local newspapers ads
6 Direct mail to existing clients
7 Direct mail to potential clients

Comments from respondents:
:: I have found that networking and word-of-mouth to be the most successful way to market my business. 

:: 75% of my new clients come from referrals from satisfied current / past clients.

:: 50% of my work comes from referrals and 50% from online forums.

:: Have tried all of the above but found the best promotion is through word of mouth and a very intensive PR drive.

 

Take our survey today!

05 Jul

At SpellCheck, we want to find out how – and why – you promote your business.

Do you use brochures?

Or take out ads in the local papers?

What works for you?

Please let us know by clicking on our five-minute survey HERE and we’ll post the results as soon as we have them.

Thanks in advance!

 

Sign up now for Good Business News!

01 Jul

Just €15 for September issue only 

For just €15 (& 21% vat), you get to place your business in front of over 250 business people from Waterford to Wicklow, Cork to Carlow, Dublin to Wexford. 

And with contacts in the media, this ezine will also be forwarded to the business desks of local and national newspapers and broadcast media, giving you an even greater opportunity of having your Good Business News picked up by a broader audience. 
 
To avail of this great offer, email your Good Business News – a new product or service, a new contract secured, jobs created – in no more than 75-100 words to infoATspellcheckeditorial.com. We’ll send you a payment request with your edited copy and once payment is received, we’re away! Invest in your business today!

       Offer Expires: July 30, 2010

Terms and Conditions

o    SpellCheck reserves the right to refuse publication to any material not deemed suitable to Good Business News ezine. Any payments received for same will be returned in full.
o    Inclusion in Good Business News is not a recommendation for any product or service by SpellCheck.
o    Material will not be published in Good Business News ezine until full payment has been received.
 

Thanks for the help, says Cada Media!

30 Jun

We’re delighted that Dave Jordan from Cada Media has endorsed our work. Here’s just some of his written testimonial:

‘We would like to express a sincere thanks to Deirdre O’Flynn for her work on the website content for a recent client of ours. As the Internet has progressed over the past 10 years and more and more businesses have gone online, it has become clear that good web content has become so much more important.

“Deirdre was able to liaise with our clients and new clear and distinct content was soon written up and approved. We would highly recommend Deirdre O’Flynn from SpellCheck for all your copywriting needs.”

 

BNI power team targets start-ups

29 Jun

At BNI Falcon in Gorey, our power team is busy putting together a package to assist business start-up to kick start their new venture.

Watch this space for details from our experienced team comprising Dave @ Cada Media, Geraldine @ GD Accounts Training, Linda @ Tobin Printers, Criona @ Rose Photography, Pat @ O’Hagan Computers & Associates and Deirdre @ SpellCheckEditorial.com

 

How South East businesses are beating the recession

09 Jun

WICKLOW: Cut-price offer from Expressions by Una

Flowers can be seen as an expensive luxury, which is why a Co. Wicklow-based florist has launched a new service, ‘Wholesale Flowers’.
 
The service, from Expressions by Úna, is aimed at people working in the home or those who arrange flowers voluntarily in the community, in local churches, functions or at weddings. By offering flowers at a wholesale price on these occasions, florist Úna Butler is willing to make things a little easier for community activists in the south Wicklow, north Wexford, east Carlow area.
 
Carnew-based Úna is also running one-day Floristry Workshops for those interested in working in floristry, either in a retail outlet or from home.
 
For more information, contact Expressions by Úna, Main St, Carnew, Co Wicklow 053 942 6804
Gorey Shopping Centre, Gorey, Co Wexford 053 948 1326
Úna 087 291 7698

Open 7 days for all your flower and balloon needs

WEXFORD: Start up in style with Tobin Printers 
A recession breeds innovation and now is the time when many good ideas turn into new businesses. 
 
Tobin Printers, based in Enniscorthy, Co Wexford, can help to set you on your feet. Its latest special offer is targeted at start-up businesses and offers great value to new entrepreneurs.
 
For €149 & Vat, you can avail of a start-up stationery package that includes 250 colour DL flyers, 500 double-sided colour business cards matt laminated, and a free display DL holder. A4 reams of paper are also available at €2.72 & Vat.
 
With their own in-house graphic designer, you will be able to work on the image and logo for your business, enabling you to promote your business in all the right places.
 
For more information on this great offer, contact Tobin Printers on 053 923 5624 or tobinprinters@eircom.net

WEXFORD: Build your business with Star Sales 
Star Recruit has launched Star Sales, a new division within the Wexford-based highly successful recruitment and sales agency.
 
“From 2008 and throughout 2009, most companies have cut costs dramatically in an attempt to survive,” says Imelda O’Hanlon, managing director of Star Recruit. “We are now in another phase of the recession – to remain in business, we must trade out of our current situation,” adds Imelda, a sales mentor with Wexford County Enterprise Board.
 
The team at Star Sales will help you to focus on every aspect of your business’ sales cycle, recognising which areas need to be improved upon, identifying your sales markets and offering a true value for your product or service.
 
For more information on how Star Sales can benefit you, contact Imelda O’Hanlon on 053 914 0770 / 087 2860492 or imelda@starrecruit.ie  

 

 

 

 

 

 

 

 

 

 

 

 

Good Business News May 2010

07 May

In this Issue:

WEXFORD: Get an Office Makeover from GD Accounts Training

CARLOW: Try Before You Buy from KlassyDressHire.ie

WEXFORD: Avoid carbon taxes with Eco Evolution

DUBLIN: Generate new sales leads with SmartLeads.ie

FROM THE EDITOR’S DESK

 

WEXFORD: Get an Office Makeover from GD Accounts Training

Office Makeover – Is your office running effectively and efficiently?

 

If you feel like your work processes or IT systems are not running effectively, you may need an Office Makeover. 

 

GD Accounts Training brings a refreshing and practical approach to training you or your staff in office management skills, book-keeping methods and procedures. With 25 years’ experience, they know and understand the dynamics within the office environment because ‘they’ve been there and done that!’


GD Accounts Training is also the sole distributor and trainer in the South East of the Big Red Book accounts and payroll system. The Big Red Book is renowned for its simple approach to keeping good records. 
 

Prescribed training courses are available, but the team at GD Accounts Training can also develop a training course to suit your individual needs, or give one-to-one training sessions/mentoring.

 

For further information or a FREE consultation, please call Geraldine on  05… /   087 922 7931   or log on to their recently launched website at  www.gdaccountstraining.ie

 

 

CARLOW: Try Before You Buy from KlassyDressHire.ie

Buy your Bari Jay bridesmaids’ dresses online … with help!

More people are buying more things online, including their bridesmaids’ dresses. Barbara O’Connor of Klassy Dress Hire has wisely decided to get in on the act.

 

Klassy Dress Hire’s Try Before You Buy service gives bridesmaids the best of both worlds – personal service while choosing a Bari Jay dress and the opportunity to avail of online offers.

 
For a consultation fee of €20 per bridesmaid, this independent retailer retains her customers’ best interests at heart. And if bridesmaids want Barbara to be their personal online shopper, that’s fine too!


Check out this innovative approach out at  http://klassydresshire.ie/blog/?p=154  

Klassy Dress Hire & Sales, Clonogan, Clonegal, Bunclody, Co Carlow
M  087 … T  053 …  http://www.klassydresshire.ie

 

 

WEXFORD: Avoid carbon taxes with Eco Evolution

Powering the energy revolution

Renewable energy needs to be at the heart of every domestic and commercial decision.  Eco Evolution has moved into mid-scale wind turbines and now offers the German-made Windtechnik Nord 250kW WTN250 and the 600kW WTN600 wind turbines for commercial and industrial use.
 
Eco Evolution also offers a wide range of turbines from the 5kW Evance R9000 to the WTN600 so they should have something to suit your needs.
 
The Wexford-based firm with a national customer footprint is the agent in Ireland for Mann Power Consulting Ltd. (UK) and the Rehart range of German-made Archimedean Screw hydro turbines suitable for low-head sites.
 
For any on-site generation needs, contact Eco Evolution. They have the solution to your carbon pollution. 
 
Eco Evolution, Effernogue, Ferns, Enniscorthy, Co Wexford.
T   053 93 67 617    http://www.EcoEvolution.ie

 

 

DUBLIN: Generate new sales leads with SmartLeads.ie

Get credit for news sales leads

SmartLeads.ie is a brand new Irish business networking website aiming to revolutionise how companies generate new sales leads.

 

The central concept is simple: when any member provides a lead to another member, they’ll receive one in return, in the form of a credit. This reciprocal lead can come from any member on the entire network. The more they give to the community, the more they get back for their own business.Members will pay a small annual membership fee for unlimited use of the service, but every business will be given the opportunity to try it out for free and see if it suits them. Following their free trial, members can choose from subscription options ranging from just €75 (ex VAT) for 3 months to €199 (ex VAT) for 12 months.

 

 

 

Just €10 for June issue only!

For just €10 (& 21% vat), you get to place your business in front of over 200 business people from Waterford to Wicklow, Cork to Carlow, Dublin to Wexford.

 

And with contacts in the media, this ezine will also be forwarded to the business desks of local and national newspapers and broadcast media, giving you an even greater opportunity of having your Good Business News picked up by a broader audience.

 

To avail of this great offer, email your Good Business News – a new product or service, a new contract secured, jobs created – in no more than 75-100 words to info@spellcheckeditorial.com. We’ll send you a payment request with your edited copy and once payment is received, we’re away! Invest in your business today!

Offer Expires: May 30, 2010