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Which PR approach turned into €€€?

admin — Fri, 03 Sep 2010 11:03:25 +0000

In July, I asked readers of Good Business News ezine how they promote their businesses and what works for them. Ideally, these responses will be of assistance to other business people in helping you to think outside the box when it comes to promoting your business and turning that promotion into hard cash.

Which promotion method was most successful in getting you actual business?
(Listed in order of majority response)

1 Networking
2 Brochures
3 Local newspapers ads
4 Direct mail to potential clients

Comments from respondents:
:: Referrals from current clients
:: Media
:: Own website
:: Networking in the broadest sense

Why did you pick that PR approach?

admin — Fri, 03 Sep 2010 10:59:01 +0000

What influenced your decision to promote your business using Networking, Facebook, Direct Mail, Brochures, Local Newspaper adverts?

1 Referral from another

2 Pricing

3 Business from previous promotion

4 Advice from PR or marketing consultant

5 Cold call from media outlet

How often do you use these in PR?

admin — Fri, 03 Sep 2010 10:55:06 +0000

How frequently do you use the following to promote your business?
(Replies averaged across respondents)

Networking: Once a month

Facebook: Once a quarter

Direct mail to existing clients: Twice a year

Direct mail to potential clients: Once a year or less

Brochures: Once a year or less

Local newspapers ads: Once a year or less

How do you promote your business?

admin — Fri, 03 Sep 2010 10:52:09 +0000

In July, I asked readers of Good Business News ezine how they promote their businesses and what works for them. Ideally, these responses will be of assistance to other business people in helping you to think outside the box when it comes to promoting your business and turning that promotion into hard cash.

Here are the results:

How do you promote your business?
(Listed in order of majority response)

1 Networking
2 Brochures
3 Other (Free health clinics, media, internet & house parties, own website, online forums, street adverts)
4 Facebook
5 Local newspapers ads
6 Direct mail to existing clients
7 Direct mail to potential clients

Comments from respondents:
:: I have found that networking and word-of-mouth to be the most successful way to market my business.

:: 75% of my new clients come from referrals from satisfied current / past clients.

:: 50% of my work comes from referrals and 50% from online forums.

:: Have tried all of the above but found the best promotion is through word of mouth and a very intensive PR drive.

Tony Ennis

admin — Thu, 02 Sep 2010 10:45:49 +0000

Great meeting this morning with Wexford-based business consultant Tony Ennis. Thanks to Sabine Rossler of SR Accounting Solutions for the introduction.

Let’s hear it for freelancers!

admin — Mon, 30 Aug 2010 14:44:47 +0000

Check out International Freelancers Day!

Sep 3 health column: Hair today …

admin — Mon, 30 Aug 2010 14:36:56 +0000

Many men feel self-conscious about hair loss, but losing your hair to alopecia at the age of nine was devastating for Niall Boylan (46). “I spent the first quarter of my life being brought to doctors and hospitals, even to Scotland, to try to get my hair to grow,” said Niall. “It was very difficult at school – having no hair destroys your self-esteem, particularly in secondary school.”

To read more, pick up a copy of the Irish Examiner on Friday, Sep 3.

Aug 27 health column: Be aware

admin — Tue, 24 Aug 2010 13:42:02 +0000

The lifetime risk of being diagnosed with bowel cancer is around 1 in 25 for men and yet there is a growth in waiting lists in Ireland for bowel cancer screening colonoscopies. In fact, bowel cancer is the second most common cause of cancer death in Ireland, after lung cancer.

To read more, check out FeelGood health supplement in the Irish Examiner on Friday, Aug 27.

Aug 20 health column: Be positive

admin — Mon, 16 Aug 2010 11:29:18 +0000

It’s not easy these days to stay positive and feeling well, considering that 3900 men signed on to the Live Register in July alone. And yet some simple tips can help to make all the difference. Self-talk affects the state of your health. Every time you send a negative thought through your mind, you get to feel bad.

Check out the rest of this article in FeelGood, the Irish Examiner’s health supplement, on Friday, August 20.

BNI Gorey update

admin — Wed, 04 Aug 2010 16:15:52 +0000

Great meeting at BNI Falcon in Gorey this morning. Thanks to my visitors, Mary Moulds, manager, Bank of Ireland, Carnew, and Breege Cosgrave, business adviser, Wexford County Enterprise Board, for attending.